Challenge
Our The Training and HR Solutions division faced the challenge of creating an engaging campaign for the State Employee Charitable Contribution to encourage state employees to participate in fundraising events..
Our The Training and HR Solutions division faced the challenge of creating an engaging campaign for the State Employee Charitable Contribution to encourage state employees to participate in fundraising events..
Solution
Project Roles:
There are few things that evoke excitement, competition, and fun like carnival games! To capture this carnival atmosphere, I decided to blend retro and modern elements, creating a sense of childhood wonder that we all remember while incorporating contemporary themes. The result was a charming and engaging visual campaign that kicked off with an initiative inviting recipients to join in the festivities.
On the day of the event, colorful, coordinated signage both directed participants to the games and explained the rules. Additional signage was provided to inform attendees about opportunities to donate goods to local charities in need.
Art Direction / Designer
Software Used:
Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
SECC Carnival Logo
SECC Carnival Save the Date, Invitation, and Event Reminder | 8.5 x 11
SECC Carnival Event Signage | 8.5 x 11
SECC Donation Signage | 8.5 x 11
